Erimitis is emerging as a defining example for the future of tourism

Erimitis is emerging as a defining example for the future of tourism — at the heart of the Towards Resilient Destinations conference.

The recent live coverage of the Towards Resilient Destinations conference on Greek national television highlighted a growing shift in how tourism is being understood — both in Greece and across the Mediterranean.

Speaking to ERT, Dimitri Vayanos, Professor of Finance at the London School of Economics (LSE) and member of the Pissarides Commission on Greece’s growth strategy, emphasised the need for a new tourism model — one defined not by visitor numbers, but by the protection of the historical and ecological identity of places. Referring to the Erimitis peninsula in Corfu, he described development at the expense of natural capital as “killing the goose that lays the golden eggs.”

See the full interview here:

Over the course of the conference, Erimitis quickly became a central reference point — a real-world example of the choices facing many destinations today.

This perspective was echoed throughout the discussions. Achim Steiner former head of the United nations Development Programme referred to Erimitis as a living ecosystem that adds long-term value to the island.

Ian Goldin, Professor of Globalisation and Development at the University of Oxford, Founding Director of the Oxford Martin School, and former Vice President of the World Bank, argued that the potential development of Erimitis reflects what he described as…

“a case of not only a financial collapse but also of a moral collapse.”

Local and regional authorities also emphasised the importance of protecting high-biodiversity ecosystems, referring to Erimitis as an integral part of the island’s identity, and highlighting ongoing efforts to formally map and recognise its trail network as protected cultural routes.

One of the most powerful moments of the conference was stepping outside the room and into the landscape itself — a visit by boat to Erimitis, where many of these questions become immediate and tangible.

Together, these contributions point to a broader shift: tourism can no longer be understood simply as a driver of growth, but must be carefully managed to sustain the environmental and cultural systems on which it depends.